Why I Do What I Do

why I do what I do and you should too by Emmy McCarthy

I believe that everybody is capable of creating an impact.

Everybody is capable of creating change.

Everyone has the opportunity to leave their mark on the world.

As a lifelong introvert, being an observer and a listener on the sidelines is a normal state for me, even so, I don’t want to exist in isolation. I still need to feel that what I am doing has purpose and connects me with other people.

I don’t want to wait to live the life I want, I want to live my best life right now.

Running your own business is scary. You worry about money, you worry about your clients, you worry about not having enough clients, you worry about growing, you worry about staying small, you worry about what other people are doing and whether you are doing enough. You often spend more time worrying than you do enjoying the process of designing the life you want to live. A life that helps other people live better lives too.

I know you do, because I hear the exact same things from my clients over and over again and I promise you, I’ve suffered from those same worries myself. Being a listener means that people feel safe to bring their worries to me, they tell me they feel scared, or unsure, they tell me how high they are setting the bars for themselves and yet they still never feel like they are doing enough. They tell me that they feel scattered and unfocused, that they are busy all the time but never quite sure if they are working on the right thing or if what they are doing will bring the results they truly desire. They wonder where the time they have goes and they worry if they are spending enough time with the people they love, doing the things they really want to do. Mostly though, they worry about what they will have to sacrifice to make an impact on the world, and they worry that the cost of that sacrifice may be too high for them to bear.

I do the work I do because I know that small changes can create great impact

and I also know that we don’t have to spend every waking minute consumed by what we do in order to make a difference in the world.

I know it because I’ve lived it. I was the person who pushed themselves to the edge, who believed that you had to keep doing more and more if you wanted to succeed. I built something which people tell me changed their lives. But it came at a cost.

I was so busy doing everything I thought needed to be done that I forgot that if you truly want to create ways to serve others, you have to look after yourself. You have to put on your own oxygen mask first. I learned my lessons the hard way. Now I do the work I do to make sure that other business owners don’t have to make the same mistakes I did.

Changing the way that we work, developing strong structures and systems in our businesses, building, growing and inhabiting supportive communities means that not only can we make an impact, and an income  - because we deserve to be paid for the work we do, especially if that work changes things for the better - we can also do more with less.

Doing more with less means developing better results for our clients, creating more time for ourselves and the ones we love without sacrificing our goals or our income. It means doing the work we are truly called to do, and living the life we want to lead instead of believing we must do one or the other.

Doing more with less allows us to say no, to set boundaries and hold them, to only do what will move us forward instead of what will hold us back. Most importantly, it allows us to redefine our own success and set our goals in alignment with it.

Everybody is capable of impact but we can’t do it alone.

We need support, we need systems, we need the people who have gone before us to reach their hands back in order to lift up the people who are coming up behind them. In short, we need community.

The world needs people to stand up, stand together and be counted. We need more people to use their best skills and talents, people who are prepared to step forward and say, “I can help. I can help you solve that problem. Together we can build a solution that works”.

This is what I know to be true if you want to see change happen, you have to act.

You need to stop waiting for permission, it’s time to create the change you want to see in the world.

It’s what I’ve done, it’s what my clients do.

And if you need someone to walk beside you while you make your change, someone who will share the lessons they learned the hard way so that you can shorten your learning curve, who will help you implement the systems and processes which enable you to grow a sustainable, profitable business, someone who will be your cheerleader, your shoulder to cry on and the person who will keep pushing you to achieve more, then it’s time for us to talk.

Let’s start turning your small, secret hopes and dreams, into big actions, right now.

It's time to run the business you truly want to run and to make the impact (and income) you need to build your legacy for the world.

What are you waiting for?


If you want more inspiration, systems and strategies to help you create the business that you truly want to run, then you'll love my Notes for the Curious. It's published every two-weeks and delivered straight to your inbox. Notes for the Curious is a curated digest of everything I am learning and loving about running a business and living a life on purpose. From time management, to goal setting, community building to confidence boosting as well as systems and tools to make your life easier, we will cover it all.

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